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"To be one of the best e-commerce destinations in the US, we will have to handle millions of customers, placing tens of thousands of orders a day. That requires a top-class e-commerce system built on a flexible, open cloud platform. This is exactly what we got with Azure."

Jet.com，CTO，Mike Hanrahan

滿足客戶需求 - 促進銷售

銷售產品之前，人們必須有想購買的欲望。我們的電子商務平臺可讓你分析站點流量和瀏覽到購買的轉化率，以根據客戶行為確定特別優惠和新產品。創造具有目標內容和優惠的個性化購物體驗，并通過全程參與 - 售前、售后和售中來增加滿意度。

"Azure allows us to reinvent the way in which we attend to Iberia Express’ customers and offer them new products and services, thereby enhancing the direct sales channel as a strategic aspect of the company in forthcoming years."
CFO，Jorge Saco
更多銷售事務、更頻繁、更安全

用戶越多意味著事務越多。確保已準備好通過設計易于導航的電子商務購買體驗來順利處理每一件事務。然后將其部署到安全、符合的電子商務平臺。

"During a recent flash sale, we reached 16.7 percent conversion with no payment processing slowdowns."
Virto Commerce 總裁
具備滿足客戶需求的功能

你需要適應業務規模和季節效應的電子商務解決方案。當對你的產品或服務的需求增加時（可預見或不可預見），要準備好自動應對更多的客戶和事務。此外，通過僅支付你使用的功能，充分利用云經濟。

"Because both PaaS and App Service scale automatically for us, we are able to throw as many machines as we need at the front end, when we need them."
CTO，Mike Hanrahan
優化供應鏈的每個環節

促進銷售并不是增加盈利的唯一方法。可通過簡化供應鏈、降低支持成本以及通過在線自助服務門戶增加供應商和賣方的滿意度來節省成本。使用訂單信息和歷史客戶數據改進庫存管理并降低運送成本。

"We’ve seen a significant drop in support costs, because all our franchisees, retailers, and wholesalers now have self-service access to order reports, customer return data, marketing materials, jewelry specs, and other information that they used to have to ask customer service representatives to provide."
信息技術總監 Phillip R. Kennedy
專注于促進銷售，而不是管理 IT 基礎結構

核心業務是銷售。而不是 IT。利用云中的預建服務創建電子商務解決方案，用于增加銷售業績并將基礎結構的管理任務留給云供應商。

"When you’re struggling with infrastructure, you’re not dealing with real business issues. We used Azure to build a solution that was simple, agile, and reliable enough that we could focus on the complexities of selling flowers in a global market."
總裁 Tom Leckman